10 Blog Post Title Templates That Work Like Gangbusters
I am a bit worried when writing this post. When showing you a simple formula for writing magnetic blog title, I have made it clear that understanding why a title work is the reason why I prefer a formula over a template.
A formula works in every situation, but a template may hurt more than it helps if you don’t understand the underlying principle behind it. It is always necessary to ask the question, “Why does it work in the first place?”
With that said, here are the a dozen surefire blog post title templates that will work to get you more clicks and readers:
1. How to ____
This is at the top of the list for a reason. While this list doesn’t necessarily sort the effectiveness of the headline from top to the bottom, how to titles have a special place in my heart. I think I am not the only one.
When lack of time is an excuse, I usually use a how to title. It is simple yet very effective. John Carlton says it is for lazy copywriters and some companies now refuse how to bullet points just to keep the copywriters from being lazy.
I agree wholeheartedly, but it still works. They just don’t want to make it appear dull and boring, I guess. However, for blog post title, it will work because you don’t cram it with tens of other bullets.
Example: How to Win Friends and Influence People.
This is the title of Dale Carnegie’s book. It includes double benefits within a single title, which works extremely well.
2. ____ Proven Strategies to ____
Fill the first blank with a number. This title works because it is specific. It also promises something in the content the readers can find and use. The effectiveness of the title, of course, depends on the benefit you include in the second blank space.
There is more than one way to write a list title, and most of them works very well because of the specificity and compelling nature of it.
Example: 7 Proven Strategies to Save on Tax.
3. Here’s a Way to _____ That Has Never Failed Yet!
This one is taken from an email subject line that generated a staggering 60% open rate. It is my personal secret weapon. It works for sales copy and now you know it can be used for email subject line and blog post title too.
Example: Here’s a Way to Lose Weight That Has Never Failed Yet!
4. Do You Make These Mistakes in ____?
Maxwell Sackheim wrote this headline. It became a legendary 40-year control ad. Many copywriters believe this is because of the headline.
What’s account for its stunning success? It is the word these.
Combining these and mistakes intrigue the audience to continue reading and find out what these mistakes are. Including the answers in the copy or content is important, but that’s another article.
Example: Do You Make These Mistakes in Designing a Web Site?
5. (Attention: ____,) Don’t ____ Until You Read This
In the first blank, you insert your target audience. Insert something desirable in the second blank space. The impact is much like the fourth title template above but with a qualifier.
You may create a second variation by omitting the Attention: ____,” part.
Example: Attention: Newbie Blogger, Don’t Quit Your Job Until You Read This.
6. Who Else Wants to ____ (in ____)?
Social proof is a powerful and effective psychological trigger to influence your audience to make a decision (like in buying a product). This same headline and title template has been overused in certain niche because it works.
The second blank adds specificity into the title, usually a phrase that shows the readers how they could benefit by reading on.
Example: Who Else Wants to Drive 10,000 Unique Visitors to Their Blog in Two Hours?
7. Need a ____?
A simple formula that identifies an unfulfilled desire that the readers want to achieve. You can also rephrase the question to make it a problem instead of desire.
Using this title template allows the readers to resonate with it immediately, even if they scroll down the page quickly.
Example: Need a Marketing Makeover?
8. Stress Free ____
Insert a challenging problem the reader wants to remedy immediately. Something easy that fixes a problem without a lot of struggle is always appealing.
You can also rephrase the title to include a desire instead of problem.
Example: Stress Free Ways to Improve Your Productivity
9. Make ____ Work for You
This template promises to solve or fulfill something. In the previous template above, you emphasize on the benefit of the solution (stress free) but this one focuses on getting the problem solved (finally).
Example: Make Real Estate Investing Work for You.
10. The Secret to ____ (is Simply ____)
Everyone wants to know a secret. It immediately puts him/her in the loop. Make sure you have something important and exclusive in the blog post though.
Another twist I like is to immediately tell there is no secret at all to stress the simplicity of the solution, sort of a hidden benefit.
Example: The Secret of Selling Your Product on eBay
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