Comments on: Content Marketing – Stop Selling and Start Giving

By: Inderjeet

Inderjeet — Tue, 19 May 2009 13:30:11 +0000

happy birthday be lated. i didn’t know when was ur birthday. anyway, i Would love to check out the book! Thanks!

By: Martin

Martin — Fri, 08 May 2009 10:52:01 +0000

This is a nice roundup!

Anyway I love your e-mails. I’ve subscribed to some blogger’s e-mails and yours are the most helpful. Stay that way! Thank you!

…oh and Happy Birthday

By: SOBCON Presentation: Narrative Version » The Buzz Bin

SOBCON Presentation: Narrative Version » The Buzz Bin — Mon, 04 May 2009 04:21:24 +0000

[...] provides the ideal opportunity to use social media and content as a form of relationship building and attraction. Coupled with non-intrusive [...]

By: smartfathers

smartfathers — Fri, 01 May 2009 21:37:08 +0000

Would love to check out the book! Thanks!

By: Hendry Lee

Hendry Lee — Thu, 30 Apr 2009 01:24:15 +0000

Karlene, if you have the time and commitment, a blog definitely is a must. I know bloggers who blog about their book while they are writing it. They received useful feedback that help them with the content and structure of the book.

As you said, people also use it for marketing and getting the word out about the book. Understand your strategy and work on it. Good luck with your book.

By: Greg

Greg — Wed, 29 Apr 2009 18:02:15 +0000

This is basically the same principal as “give a little to get a little”. And it is something that every business no matter the size or product/service should do. Service companies that give free estimates are more likely to get my business than ones that charge just to come out and check something.

The company I work for, netSpray, has a similar plan going. The site (www.netspray.com/begin) is an ecommerce site that allows people to list items to sell and then for buyers to buy. There is a free option on the site for sellers if they choose to use it. I would expect most people to use the free tools until they trust us and then purchase the other package to gain more tools and features.

It is kind of a similar process….we are offering our customers a free product and we figure by building their trust and respect they will eventually become paying customers.

By: Karlene

Karlene — Wed, 29 Apr 2009 16:40:02 +0000

Your blog post says it all. I have been feeling stuck lately, having written a book and complementary workshop and feeling that I have nothing more to say. But I need to blog to promote the upcoming book and workshop. I’ve been working through this, but your article has inspired me. Next week is my birthday, so I hope to win a copy of the book!

By: bara

bara — Wed, 29 Apr 2009 15:50:51 +0000

‘met ulang tahun’
semoga impian yang indah kan menjadi nyata. (?)

By: Chance

Chance — Wed, 29 Apr 2009 15:15:59 +0000

Thanks for what you do to help us newbe bloggers

By: Dmamens

Dmamens — Wed, 29 Apr 2009 14:00:47 +0000

You always provide lots to think about. Happy Birthday!