8 Ways to Hook Blog Readers with Your Post Title
Good title in the blog post is not the place to prove how smart you are. The readers are not interested in that, they are constantly asking what’s in it for them and how you can help them through your content.
Ideally, readers should read everything before deciding if it is worth reading or otherwise. This is impossible though in the world where we are bounded by time. Even if you create a masterpiece, it will not get read unless your title is able to pull them in.
Readers have short attention span nowadays because there are more content than they have time to consume, among other reasons.
Again, the purpose of a title is to make the reader stop and then read more…
The following are different types of blog post title that will hook your readers:
1. How to Title
As of now my favorite blog post title, so it deserves its position. That doesn’t mean it is more effective than any other title though. How to titles are overused because they work. Just search Google or Amazon for articles and books that start with it.
Example: How to Stop Worrying and Start Living.
2. News Specific Title
News are always in demand. It immediately stands out among the clutter of messages we process every day.
Doug D’Anna said that news-style copy works so well that 90 percent of the direct mail packages and email messages he wrote use the news appeal.
In Tested Advertising Methods by John Caples, the first eight of his 35 headline-writing formulas are devoted to the news. I have no doubt at all this can work for blog post title too.
Example: New Shampoo Leaves Your Hair Smoother and Easier to Manage.
3. Benefit-Oriented Title
If you’ve ever read any copywriting book or article, you should find this advice repeatedly.
“Turn features into benefits.”
A quick method to create a blog title is to find the most compelling benefit (or two) and use it.
Example: Simple Techniques to Train Your Dog.
4. Command Title
You can use command title to contrast your blog post with an undesirable memory or draw the reader to engage in something.
Example: Call Back These Great Moments at the Opera
5. Just the Fact Title
Sometimes stating what’s in the content of the blog post is a good way to go. One of the characteristics of a good title and headline is clarity. If your blog audience already knows whom your blog is written for, you don’t have to qualify the readers, just go straight to the facts.
Example: 10 Tried and Tested Productivity Tips
6. Curiosity Title
Curiosity motivates your audience to continue reading. Once you launch the trigger, the reader wants to know whats in it. This is unlike the proverb that goes, “Curiosity killed the cat.”
Example: This is Marie Antoinette — Riding to Her Death
This headline is accompanied with an image to strengthen the curiosity atmosphere.
7. Question Title
Using this blog title requires that you understand your target audience well. Know what’s running in their mind and use it as a trigger.
Example: Are You Ever Tongue-Tied at a Party?
8. Reason Why Title
People will only read your blog if you have something in it for them. Remember, they are turning into the WIIFM (What’s In It For Me) so you should only broadcast in that frequency.
If you provide something the readers would want to know, it also raises curiosity and practically force them to click and read.
Example: Why Some People Almost Always Make Money in the Stock Market
The readers immediately assume you include the answer in the content, so they have no choice but continue reading.
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