Page Attributes or Properties and SEO — More Things You Can Control
A blog post is just another web page. Each post, no matter how concise or long, has a permalink, which is a specific URL to the content of the page. If you use a blog, of course, this will be taken care for you. You don’t have to edit any page to make sure the navigation and archive link to the right page.
Besides on-page optimization, which takes into account the use of keywords in various places on the page, search engines particularly Google also use some more information pertinent to the page to determine rankings. Those page attributes have nothing to do with keywords at all.
Internal Site Linking
There are a few reasons why internal site linking is so important. First, with the right structure, you make your content more findable by search engine spiders. Pages or posts that have direct link from the homepage usually will do really well on the search engine index.
Links from internal pages to a certain set of other pages are also one way to implement siloing. By carefully linking your blog content, you will make it clear to search engine the topic and subtopics of your blog pages.
The more authority your blog pages are, the more influence they have. Getting backlinks from other web sites is still necessary for this reason.
Links to External Pages
If your page has links to external sites or pages with similar or related topic, and you use the right anchor text, that means two things: you are telling that the linked pages are related to the page topic, specifically the anchor text, and also the fact that your page is related to the keyword phrase in the anchor text.
Linking to a page about rose gardening seeds possibly mean that your page is related to rose gardening or rose gardening seeds. This is another way to increase relevancy of your blog pages.
Depends on the topic, a page may or may not be updated for some time, and that may affect rankings. Overall site activity can be another factor that shows the information in the blog is currently fresh.
Age of the Document
Older blog posts may be more authoritative for certain topics, but for timely information, new blog posts are going to be more relevant. If the pages are old but still cited from time to time, that can only mean one thing: usefulness.
Length of the Post
The length of the post may not matter as much as other factors, but still if you want to rank for specific keyword phrase, you should make sure that you include the keyword in most strategic places on the page.
Refer to the previous post about on-page optimization for further information.
Levels of the Content
Directories or folders used to be a popular way to categorize and organize content. The existence of forward slash (/) in the URL often means the depth of the folders. However nowadays with a blog, forward slash is used to separate two virtual folders.
For instance /2010/01/01/post-title doesn’t mean that post-title really resides within the /2010/01/01/ folders.
For the sake of search engine optimization, you should not go too deep of a level. The general consensus is four-level depth.
W3C HTML Validation
Validating your code is useful to help search engine extract content from your blog page. However, nowadays only very simple and strict design is able to be 100 percent compliant and validate cleanly.
For bloggers, again this is an advantage. As long as your blog theme is clean, you don’t have to worry about it at all because the same theme or template is used for the entire blog.
This helps search engines determine the content of the page. Is this page more relevant to rose gardening or rose gardening tips?
The individual content structure and its relation with other pages in the same site is important not only for search engine crawlers but mainly human visitors.
Spelling and Grammar
This doesn’t affect rankings. Search engines, especially Google, is able to notice common spelling mistakes and suggest accordingly. However, in the future, this factor may become important to gauge the time and attention put into creating a blog post. It should be obvious this may have something to do with the quality of the post.
Most important of all is that poor spelling and grammar may affect the visitors perception about your brand.
Usually when it comes to search engine optimization, people only mention about on-page and off-page factors. Page attributes become more important nowadays and they are valid decision points for search engines to consider when ranking pages, including blog posts, in their indexes.
Return to Blog SEO — Whitehat SEO for Bloggers in a Nutshell.
Return to Blog Tips for a Better Blog — Blog Building University.