What is a Blog?
Everyone is talking about blogs. The definition of a blog has changed over time and is constantly evolving. A blog was a simple online diary or personal journal for an individual. While some of the characteristics like update frequency and personality still apply to today’s blog, they are not only for personal journal anymore.
The development of the service and software that makes business blogging as it is today still progresses at a rapid rate even today. Webopedia define a blog as:
(n.) Short for Web log, a blog is a Web page that serves as a publicly accessible personal journal for an individual. Typically updated daily, blogs often reflect the personality of the author.
(v.) To author a Web log.
In Who’s There? – Seth Godin’s Incomplete Guide to Blogs and the New Web, he describes a blog as just a web page, but a web page with some clever formatting software behind it so that anyone (including you) can build it and update it with no technical know how.
As a Business and Marketing Tool
If we want to concentrate on the benefits, here is my take on what a blog is:
A blog is an easy web publishing and marketing tool that allows any business to get their words out, build relationship, establish conversation and encourage feedback from readers through an interactive Web platform. A blog is also a search engine magnet and a great tool for creating an automatically updated and syndicated feed.
Nowadays a blog is not only about publishing text and image contents, but also audios and videos.
Blog software manages the pages, categories, and structures of the posts automatically so you don’t have to modify each page just to change a single thing, like when you use template-based static web pages.
The difference between a blog and CMS (Content Management System) becomes obscure because of the features built into blog software. For example, the entire content in this site is managed using a single installation of WordPress.
Finally, with built-in RSS feeds, web visitors can choose to subscribe to get updated content automatically. This means they don’t have to visit the blog every time just to see if there is something new.
WordPress has a comprehensive document on the definition of a blog.
Return to How to Blog — Web Publishing for Fun and Profit.
Return to Blog Tips for a Better Blog — Blog Building University.