They say the more you give, the more it will find ways to return to you, and the more you will get in return. I don’t know if they realize it or not, but this is also a solid marketing principle.
It is no secret that TV ads are louder. Marketers know that attention is important. But they do it wrong. Rather than looking for a way to grab attention by exploring interest, they shout louder, use funny lines, take advantage…
Confession time. It may surprise you that I am not actually an expert in blogging.
Yes, it’s true. I don’t own a million visitors blog. Not Boing Boing. Not also TechCrunch, Engadget or Gizmodo. Nothing close to those.
That doesn’t make me less of a professional blogger though. Since 2001, I have been using a blog for my personal note-taking system. Since late 2004, I’ve made a switch to WordPress. I never look back.
By no means I write this post to brag…
A tweet came into my TweetDeck a few days ago. Obviously, having read my web pages, someone thought I was making the process of building and growing a blog unbelievably simple.
I didn’t understand if he meant it in a good way or not, but…
Did I? I mean, if you read any of my article, I always try my best to balance between possibilities and realities. For instance, you will never hear me say that blogging is easy.
I’d always make it clear that…
Readers of this blog have very likely stumbled upon a few sites that offer a guaranteed step by step system to get rich on the Internet through blogging. Perhaps you even considered starting a blog because of it.
Now it’s not my intention to bury anyone’s dreams. Dreaming is a good thing. However it is the vision of this blog from the day it started to help newbie bloggers build and grow their business the right way from the beginning. If I…
You should have read it for at least the tenth time. If you use a blog as a tool for your independent publishing venture, the blog is your business. For others, it may be your marketing machine, publishing tool, or other names.
But every time I write about strategy, I need to drive this point home. And I will never stop until I receive no more email from people who want to cut the fluff and go straight to the money talk.
Well,…