Your Audience Helps Shape Your Voice and Brand
Countless of time, bloggers make it as if you have to come up with your personal brand or personality before you start your first blog post.
They say it as if your brand is etched in stone once you open the gate and show your identity to the world through your writing, appearance in social media, etc.
If you decide to be controversial, that is what people are going to think about you. Or is it?
May be. But it is something more than that.
I always like to think about a brand as experience. My audience knows me as someone who can’t stand any bull, among other things.
But instead of focusing on straightening things, I usually like to spread good ideas further. It’s probably caused by some new age wisdom that I’ve got into these recent years.
I avoid badmouthing other bloggers and marketers, but sometimes I also rant about their opinions. That causes controversy, not a big ripple, but enough to start a stimulating conversation.
That doesn’t make of my readers think that I like controversy, but they (and perhaps you?) know which topic I can’t stand ranting about.
As much as you like to think that you are your own brand, and you do whatever you like with it, it is not only about you.
You can do whatever you want and never listen to feedback, but at the end of the day, your audience is still going to shape your voice and brand.
If you focus on delivering methodological strategy to your client, that would be the topic they will talk about to their friends and colleagues. Still, there’s nothing that prevents them from talking about you as a pet lover, just because you happen to tell story about your cat.
Believe it or not, there will be people who sign up as clients just because you are also a pet lover.
You also will likely to talk in a different tone when you realize that your audience is mainly baby boomers as opposed to gen-X’ers.
While they all can potentially change your voice and brand, it is necessary that you keep your personality. It may morph into different shapes as time goes but it must be there to distinguish your blog from others.
People hate fake profiles.
As people shape your brand, your business will also shift focus. You can’t help but accept that as a fact. As your blog grows, you will spend more time with your customers than visitors.
Some of those visitors will complain. That changes how they view about your brand. But at the end of the day, you also need to balance. And those that demand your full attention as a non-clients may not be your ideal client.
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