Syndicate and Centralize – A Strategy for Multichannel Marketing
Multichannnel marketing certainly is one of the hottest models for online marketing nowadays. I mean, as more and more people realize that blogging (or insert something or any other marketing strategy) is not the be-all and end-all solution to marketing, they start to see it from the right perspective.
They start to realize that a blog is just one tool. There are multiple other ways to reach and communicate with the audience. Email is certainly the most popular one. It is very likely not going away in the near future. Audio shows or podcasts are another.
Let’s not forget search engines (both paid and organic), discussion boards, webinars, banner advertising, and numerous others.
No matter in which channels you reach the audience, you need content.
You create online presentation, record it, and shoot the content down the podcast channel. You use the transcription to lure search engine spiders. You demonstrate your expertise in forums by answering questions diligently and comprehensively.
There is a problem though. Your content marketing effort is scattered everywhere. Two days later, you may not be able to find the reply to a post or the podcast episode unless you dig it up in search engines. Even if you could, your audience may not be able to do it because there is no unified location to find all your content.
You should see this coming if you read carefully.
A blog to the rescue.
If you post videos at YouTube or other places, if you guest blog on other blogs, if you have just replied to a forum thread that you think may also be useful to your audience, you can use a blog to syndicate your contents.
Let the readers find out your work easily.
Sure, YouTube as well as other services have RSS feed but each of them is distributed all over the place.
Doesn’t it just make sense that you feature the best of yourself or your business in a centralized location so others notice it?
Why a blog but not other web publishing solutions? Because it works and nothing is as easy to manage as a blog. That means you can focus more on content creation and other business activities instead of the intricacies of getting a piece of content up.
YouTube and multimedia syndication sites allow you to embed the content on your blog. If working on a summary of the forum thread takes too much time, you can just link to the thread.
I hope you begin to see the benefits. It’s something everyone can afford. Domain costs less than $10 per year. Web hosting starts at $5 per month, more or less.
Don’t even consider using free blog. They may do the work, but you are not in full control. Worse still, you are promoting other people’s brand.
It never ceases to amaze me how little you could spend and be in charge.
That’s how you build a strong web presence. Distributed across many channels and formats, but still centralized for easy discovery.
Return to Blog Tips for a Better Blog — Blog Building University.
