Day 7 — Setup Google Analytics and Ad Tracking Link

Google Analytics LogoDay 7 is really simple. All you need to do is to install Google Analytics on your blog so it starts tracking web visitors. The ad tracking link is used to monitor if your affiliate products are clicked by the visitors.

Once you have those kinds of insights into your site / blog, you can start improve things accordingly. If you find that you’ve successfully made a lot of visitors click on your affiliate link or image, you know that you are offering something interesting and related to the visitors.

Of course, at the end of the day, what’s really matter is a sale. After the visitors click on the link to go to the affiliate products, there is nothing you could do anymore to help conversion. It is up to the product owner to convert the visitors into customers.

Preparing the Visitors for the Sale

However, there are a few things you could do to prepare the visitors. In marketing term, it is to pre-sell.

Different visitors are in different mode of buying. Some will never purchase anything that you offer, others are ready to buy if you give them the right information.

For instance, if the visitors come to your site by searching Google using the keyword soil fertilizer price, maybe you should just provide them with reviews of cost effective places to buy the fertilizer and they will buy immediately if the price is right. If you can offer some additional benefits like free shipping, perhaps the visitors will buy in no time.

On the other hand, if the visitors are looking for soil fertilizer, you may provide tips on how to fertilize the soil, which options are best, reviews of different types of fertilizers and other things before they are ready to buy.

Even if your site has a lot of information about this, you may not be able to retain the readers for too long to make them read all of the articles. This is why some follow up mechanisms using email or RSS feed can really help. However, we are not going into that. All you need to know now is that you need to match the message to the product.

The point I try to make is that with proper tracking, you will know where your readers come from and if they click on the link on your page. If they later purchase, you know they are interested in the product you are offering.

It is important to remember that good web copy can help converting readers to visitors to the affiliate product page and later to customers. Not only the copy for the product and call to action, but the overall web content and articles.

Some merchants / vendors / affiliate product owners allow you to host their product page on your domain or site, which means you can modify the copy to match the visitors and then link directly to the order page. However, this usually needs a review from the actual merchants. Ask permission if you choose to do this as you may get into trouble. At this point, you may not be interested in this though because remember that we are just in the testing phase. This part is more suitable for the third step in the magnificent symphony (conversion).

The Thirty Day Challenge includes a stats tracker, but you can use other services to if you have preference over one service or script. Yes, you may use your own installed script if you choose.

Why Google Analytics?

Google Analytics happens to be my favorite Web Stats software too, besides Woopra. Here is a list of important features of Google Analytics:

  • Keyword and campaign comparison. Track and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links, and keywords on Google and other search engines.
  • Internal site search. Find out how your visitors search your site, what they look for, and where they end up.
  • Benchmarking. Find out whether your site usage metrics underperform or outperform those of your industry vertical. Opt-in benchmarking compares your key metrics against aggregate performance metrics while preserving the confidentiality of your data.
  • Ecommerce tracking. Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources.
  • Geotargeting. Find out where your visitors come from and identify your most lucrative geographic markets.

You don’t have to know a thing about the different features and benefits in Google Analytics to be able to take advantage of this web software. Some key metrics are very important later when you start getting traffic.

For instance, once you know some people are particularly interested in certain content topic, you may want to create more useful content related to that topic. This is just one thing that is not possible without tracking.

Although you can certainly use Google Analytics to track links, various ad tracker is usually easier to setup though.

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